The confectionery market of India includes sugar boiled confectionery, hard-boiled candies, toffees and other sugar-based candies. Sugar boiled confectionery had penetrated an estimated 15% of the households only further suggesting a large potential for growth. Considering the 22% penetration in the urban market, the confectionery industry could hope to be in for great times.
In India the annual per capita consumption of branded confectionery is still under 100 gms. Hard-boiled candy is reserved for the small-scale sector. There are about 5,000 units catering to the local markets. The big players have used a mix of franchise arrangements (with small units) and product formulations to get out of the reservation mode.
The total contribution of the sugar boiled confectionery market in the organized sector, comprise plain, hard-boiled candies, toffees, éclairs and gums is around Rs. 20 billion. Add to this the unorganized sector and the market for all types of confectionery is Rs. 50 billion. However, in terms of value the organized sector commands 60% of the market share. With the exit of MNCs and other established organized players from very low priced (25 paise) category, the unorganized sector has grown very fast. MNCs and high-powered advertising support substitute products like chewing and bubble gums. With Rs 3,250 million market share, the gum and mint market is growing at a rate 10 to 15% annually. Fruit and mint rolls being marketed by companies with sound strategies are going ahead rapidly.
The organised market is a dominated giant player like Parry and Nutrine. The Perfetti India (Alpenliebe), Warner Lambert, General de Confiteria has made their presence felt. The MNC chocolate majors like Cadbury India (Googly, Gollum and Frutus) and Nestle (Polo Mints) have also jumped into the confectionery competition. Cadbury India has had a limited success. Nestle, known best for its Polo mints, has also had only a limited success in the confectionery market under Allen's banner. Perfetti India's Alpenliebe, however, has made it big in the recent couple of years. Indian brands like Maha Lacto with the production of 15,000 tonnes, Aashay 7000 tonnes, Coca Naka 4000 tonnes, Dishum 3,000 tonnes, Honey Fab 1,500 tonnes and Eclairs are the prominent offerings in the Indian confectionery market.
Several global players like Bassetts’; Maynards, Pascall and Trebor were trying to enter the Indian market. The initial entry-level brands are: Maynards' Wine Gums; Bassett's Liquorice of all sorts; Trebor Extra strong mints, mighty mints and softy mints.Polo, Alpenliebe, Pan Pasand, Melody, Poppins, Hajmola, Kismi and Coffy Bite have been quite successful in the Indian market. Each one has its USP and, perhaps, sells because of it. Ravalgaon's Pan Pasand was the first candy with 'paan' flavour. Parle's Melody is a toffee-chocolate-eclair hybrid. The same company's Poppins has a unique form and sells in a variety of colour. Dabur's Hajmola Candy tastes like a churan, a sweet and sour mixture of assorted traditional digestives. Parle's Kismi entered as a unique toffee slab. Parry's Coffy Bite came with a mixed taste of its own. Some of the more recent successes are Nestle's Polo, which is a mint with a hole. Interestingly, the hole, it is claimed, is the USP. Perfetti's Alpenliebe is a caramel candy. Alpenliebe, priced at Rs 5 for a 35 gm roll, is a success in urban areas. At the lower end of the market, the movement from unbranded to local brands is evident.
There have been three large operators, Nutrine Confectionery, Parry's Confectionery (PCL) Parle Products and Ravalgaon Sugars. With de-reservation, the large organized sector can look forward to a big potential for expansion.
A fascinating market phenomenon emerged. When brands like Coffy Break, Eclairs, Coffee Bite, and Coconut Cookies hit the market in the mid-1980s, Parle's Poppins started disappearing from urban stores. But Poppins re-appeared and is selling well. There has been a locational shift. Poppins is found in rural and semi-urban general stores and the pan-beedi shops. A strategic decision to position itself in a different market saved the brand.
Parry's had tied up with Huhtamaki OY Lief of Finland and Chups of Spain to set up joint venture companies in India. The popular products of the collaborators in Europe included Pay Day, which is a chocolate bar and Jolly Rancher, candy. The total project cost was estimated at Rs 415 million. Parry's Confectionery, which manufactures and sells the well-known Parry's range of sugar confectionery, is a part of the Madras-based Murugappa Group. Parry’s has penetrated the rural market, which is growing and comparable in size to the urban market and is mainly catered to by the unorganised sector at present. The company later called off its joint venture proposal with Chups S.A. of Spain. Parry's has got limited success with its new launches of Cricket, Madras Cafi and Indian. Its traditional brands, Coffee Bite, and Lacto King continue to be its main- stay. Mars of the US has set up a wholly owned subsidiary, Effem India, to distribute its chocolate brands - Mars, Milkyway, Snickers - in the Indian market. The privately held company is now planning to set up a manufacturing unit in India in order to reduce costs since imported chocolates cost three times more than locally made ones. Effem is also in the process of establishing a cold chain as the chocolates melt at 20o C. Mars intends to launch biscuits and food products such as sauces, seasoning and snacks too in the near future. Effem India recently launched its pet food in the south. The company is planning to set up a manufacturing unit for pet food as well.
Chewing gums and mints are a preferred worldwide with the new-style-living, but in India, the category did not boost for quite a while. It has now caught on: from Rs 500 million to Rs 3000 million in just three years and is currently placed at Rs 3,500 million. It must be due to product quality and effective marketing - which includes brand equity. In chewing gum, Perfetti leads, followed by Warner Lambert and then Wrigley's, which came late and has a distribution alliance with Parry's. In bubble gum, Perfetti leads with Big Babool, followed by GDC's Boomer.
Italian parent Perfetti entered the country in 1994. Agrolimen of Spain followed it, which is a 51:49 joint venture between General de Confiteria and Dabur India. Dabur has since withdrawn from the joint venture; General de Confiteria launched bubble gum with the brand, Boomer, which is targeted at kids for sale. Perfetti also introduced three products, Center Fresh, Big Babool and Brooklyn, with designed segmentation: Center Fresh, available in three flavours, targeting the entire market; Big Babool targeted at children in the age-group upto 5 years; Brooklyn, a stick chewing gum, meant for the teenagers. Warner Lambert has reinforced its interest, which launched Clorets chewing gum positioned as a mouth freshner while Chiclets is targeted at teenagers.
Confectionery (including Edible Gums)
|
Demand: Past and Future
|
|
Year
|
Rs bn
|
|
1990-91
|
8.2
|
|
1991-92
|
9.15
|
|
1992-93
|
9.6
|
|
1993-94
|
10.5
|
|
1994-95
|
11.44
|
|
1995-96
|
12.32
|
|
1996-97
|
13.36
|
|
1997-98
|
14.4
|
|
1998-99
|
15.6
|
|
1999-00
|
15.4
|
|
2000-01
|
16.5
|
|
2001-02
|
17.6
|
|
2002-03
|
18.9
|
|
2003-04
|
20.15
|
|
2004-05
|
21.7
|
|
2005-06
|
23
|
|
2006-07
|
23.75
|
|
2007-08
|
25.4
|
|
2008-09
|
26.8
|
|
2009-10
|
28.2
|
|
2014-15
|
36
|
Market Structure
|
Market Segmentation
|
|
Segment
|
Share (%)
|
|
Organized
|
35
|
|
Informal
|
65
|
|
North
|
28
|
|
East
|
17
|
|
West
|
32
|
|
South
|
23
|
|
By age groups
|
|
|
2 to 8 years
|
15
|
|
8 to 25 years
|
55
|
|
25 to 64 years
|
25
|
|
Over 64 years
|
5
|
|
Market Growth Rates
|
|
1990-91 - 1996-97
|
8.9%
|
|
1996-97 - 2001-02
|
7.3%
|
|
2001-02 - 2006-07
|
6.4%
|
|
2004-05 - 2009-10
|
5.4%
|
|
2009-10 - 2014-15
|
5.0%
|
|
Product Variation
|
|
Type
|
Share (%)
|
|
Plain candies
|
43
|
|
Toffees
|
39
|
|
Adult Candies
|
9
|
|
Gums
|
3
|
|
Éclairs
|
6
|
Lead Players and Alliances in Confectionary
Parrys' Lief, Finland, Nutrine, Ravalgaon, Candico (India) Curt Georgi UK, Cadbury, P&G Hygiene, Warner Lambert, Nestle
Leading Brands
Allen Splash, After Eight, Quality Street, Polo Mints, Melody, Poppins, Paan Pasand, Toffo Toffee, Rolla-a-Cola, Coffee Bite, Pascal, Trebot, Lacto King, Coconut Punch, Caramilk, Eclairs, Googly, Roe Candy, Americano are the leading confectionary brands in the Indian market.
Biscuits and Bakery Products
The Indian bakery industry is dominated by the small-scale sector with an estimated 50,000 small and medium-size producers, along with 15 units in the organized sector. Apart from the nature of the industry, which gravitates to the markets and caters to the local tastes, the industry is widely dispersed also due to the reservation policies (relating to the small scale industries) of the government.
Biscuits and bread which are considered to be the major bakery product and they account for 82% of all bakery production. The unorganized sector accounts for about half of the total biscuit production estimated at 1.5 million tonnes. It also accounts for 85% of the total bread production and around 90% of the other bakery products estimated at 0.6 million tonnes. The last includes pastries, cakes, buns, rusks and others.
Biscuits are estimated to enjoy around 37% share by volume and 75% by share by value of the bakery industry. The organized sector caters to the medium and premium segments, which are relatively less price-sensitive. The organized sector is unable to compete at the lower price range due to the excise advantage enjoyed by the informal sector. The organized segment in biscuits has witnessed a steady growth of about 7.5%, conforming broadly to the growth rate of GDP.
Biscuits constitute about 7% of the Rs 478 billion FMCG markets in India. During 2003-04 biscuits market grew at double digit (about 11%) compared to a growth of 1.4% for the FMCG industry as a whole, and 4.4% average growth over last five years (1999-2003).
Britannia has rationalized its product portfolio pruning the number of its brands. The company moved into the mass market for biscuits introducing low-priced varieties under the umbrella brand, Tiger. The success of this brand has enabled Britannia to expand its market share in the glucose biscuit market. Its other major brands are 50:50, Mariegold, Bourbon, Pure Magic, Nice, Snax Coconut Crunchies, Glucose-D, Pure Magic, Good day. Its bread portfolio consists of Britannia, Britannia Premium Bake, Tiger and Chekkers.
Britannia has a tie-up with Danone of France. Danone is one of the largest processed food producers of Europe - ranking seventh globally. It has a 22% equity stake in Britannia. Britannia has the option to draw from the product portfolio of Groupe Danone.
Over the past couple of years, it has launched a number of dairy products (processed cheese, flavoured milk, butter, ghee and dairy whitener) and ethnic snack foods such as alloo bhujiya and chana choor.
Although MNCs, like Nabisco, Arnotts and United Biscuits ventured into the market, Britannia enjoys a premium position. It has dispersed plants geared to the four metros, which account for a major slice of sales (65%). It also has 20 dedicated small units around the metros to help produce about 50% of biscuit production.
Britannia Industries launched chocolate-based products and was exploring several variants in cheese, cakes and biscuits. The company has decided to enter into areas where it will have the potential of becoming number one operator. Britannia started selling lassi and cold coffee in tetrapak.
Britannia was also extending its successful biscuit brand, Tiger, into categories like milk or milk powder. Britannia’s French partner, Danone, may consider taking the mass biscuit brand to its other Asian markets like Malaysia and China as well as Russia. Britannia Industries has acquired 49% stake in Kwality Biscuits. It has also acquired Kwality Chef and several other trademarks along with copyrights, designs in labels and packing material. The four group companies to be merged with Kwality Biscuits are Vajram Traders, Camilla Investments, Malakala Traders, Mytrayasa Traders. The domain of Kwality Biscuits includes baking, manufacture of biscuits, cakes, breads, buns, cornflakes and other breakfast foods, popcorn, wheat shreds, pastries and flour. Britannia is looking for more acquisitions in food business.
Britania Industries has made an investment of Rs 600 million for its capacity expansion project at Pantnagar. Parle is the second largest producer of biscuits in the organised sector. In the popular brands segment, its Parle G remains a popular brand in the glucose biscuit segment. In the premium segment, its Hide and Seek is attracting competition due to the sway it holds in the market place. In the saltish biscuits, Monaco has been quite popular, especially in the cocktail circuit. Parle's, however, derives a major part of its revenues from the low-priced products. The company has, nevertheless, outpaced the industry growth in step with the market leader Britannia. Parle Products is setting up a new biscuit manufacturing unit at Pantnagar, Uttaranchal.
Kellogg's, known worldwide for breakfast cereals, entered a new product segment - biscuits. It has launched Kellogg's choco-biscuits, an extension of its Chocos cereal. Kellogg's found that there was an opportunity to carve out a niche for itself in the market by leveraging the core equity of some of its large cereal brands.
SmithKline has succeeded with the launch of Horlicks (a healthfood brand) biscuits. Nestle has recently taken over the biscuit manufacturing joint venture with Dabur, Excelsia and converted it into a wholly-owned subsidiary. Dabur India has divested its entire 40% stake in the controversial joint venture Excelcia Foods with Swiss major, Nestle SA, thus exiting the biscuit business altogether.
Lancer Foods is launching cookies, biscuits and namkeens. Vita Gold is positioned against Parle's Glucose brand. Lancer Food Products, a late entrant in the biscuit market, had planned to set up two additional manufacturing plants at Noida, UP. The new plants of Lancer have a biscuit manufacturing capacity of 150 tonnes a day. Some 85% of the company's total production is exported to countries in Africa and the Middle East.
Priya Food Products set up with an investment of Rs 26 mn had a capacity to produce 5 tonnes of biscuits per day. In the past near two decades, it has come a long way and today commands a significant share of the biscuit market.
A study has shown that Bakeman's market share has remained stagnant. In contrast, older players like Britannia, Parle and SmithKline Beecham and a host of new players like Kellogg's have seen their shares expand. On the other hand, Bakeman is planning a major expansion which is expected to make it the largest biscuit plant under one roof in Asia and the third largest in the world.
The size of the bread market is estimated at Rs 15 bn. There are a number of producers in both sectors, organized and unorganized.
Modern Foods, a Central public sector undertaking, and a leader in the bread segment was privatized by the government in a strategic sale to Hindustan Lever at a price of Rs 1054 mn. The later was to induct a fresh equity of Rs 200 mn into the company, while the government retained 26% equity, giving it the right to block special resolutions. The deal marks HLL's entry into bread making, having already forayed into ice creams and marketing of flour under the brand name Annapurna. This was its first foray into baking business. Modern Foods had nearly half of the organized market to itself.
Britannia’s bread market share declined sharply in 1995-96 and continued till 1998-99 mainly because of the competition from Modern Foods. However with the takeover of Modern Foods and the time spent in restructuring has enabled Britannia to have a major share of the bread market.
Earlier, Britannia introduced Premium Bake, premium bread. The brand created a high-end segment for the daily staple item used by all segments. Britannia has since been joined by other bread manufacturers like Candico (India), Elite Breads and a host of others with small market presence.
From a low priced commodity, bread has graduated into a branded product with discriminating prices. Barring Premium Bake, the others are priced high - almost double the standard bread brands. Premium Bake comes closer to the 'normal' price, a mid-way pricing strategy.
Biscuits
|
Demand: Past and Future
|
|
Year
|
th MT
|
|
1990-91
|
650
|
|
1991-92
|
690
|
|
1992-93
|
735
|
|
1993-94
|
785
|
|
1994-95
|
835
|
|
1995-96
|
850
|
|
1996-97
|
896
|
|
1997-98
|
945
|
|
1998-99
|
996
|
|
1999-00
|
1050
|
|
2000-01
|
1110
|
|
2001-02
|
1188
|
|
2002-03
|
1307
|
|
2003-04
|
1444
|
|
2004-05
|
1523
|
|
2005-06
|
1607
|
|
2006-07
|
1696
|
|
2007-08
|
1804
|
|
2008-09
|
1920
|
|
2009-10
|
2043
|
|
2014-15
|
2758
|
Market Structure
|
Market Segmentation
|
|
Segment
|
Share (%)
|
|
Organised
|
50
|
|
Informal
|
50
|
|
North
|
36
|
|
East
|
19
|
|
West
|
23
|
|
South
|
22
|
Lead Players and Alliances
Britannia Denone France, Parle Biscuits, Bakeman’s, Glaxo SmithKline, Priya Food
|
Market Growth Rates
|
|
1990-91 - 1996-97
|
5.5%
|
|
1996-97 - 2001-02
|
5.8%
|
|
2001-02 - 2006-07
|
7.4%
|
|
2004-05 - 2009-10
|
6.4%
|
|
2009-10 - 2014-15
|
6.2%
|
|
Sensitivity Coefficient
|
7.3%
|
|
Product Variation
|
|
Segment
|
Share (%)
|
|
Glucose
|
60
|
|
Milk
|
10
|
|
Marie
|
10
|
|
Cream
|
5
|
|
Crackers
|
7
|
|
Others
|
8
|
Leading Brands
Marie, Glucose, Nice, Krackjack, Bourbon, Good Day, Pure Magic, Milk Bikis, Parle G, Snax, Top, Monaco, Little Hearts, Glucose-D, Baker's Choice, 50-50, Tiger, Salto, Happy Day, Creamwich, Mariegold, Jacob's Thin, Circuits, Elaichi, Cream, Priya Gold, Perk, KitKat, Chekkers, Jim Jam, Cream Treat are the leading brands of biscuits in the market.
Some International Brands
United Biscuits, RJR Nabisco, Arnotts, Unilever are some international biscuit brands.
Bread
|
Demand: Past & Future
|
|
Year
|
Rs bn.
|
|
1990-91
|
6.42
|
|
1991-92
|
6.70
|
|
1992-93
|
7
|
|
1993-94
|
7.30
|
|
1994-95
|
7.65
|
|
1995-96
|
8
|
|
1996-97
|
8.80
|
|
1997-98
|
9.40
|
|
1998-99
|
10.15
|
|
1999-00
|
10.75
|
|
2000-01
|
11.90
|
|
2001-02
|
12.85
|
|
2002-03
|
13.85
|
|
2003-04
|
14.80
|
|
2004-05
|
15.85
|
|
2005-06
|
16.90
|
|
2006-07
|
17.90
|
|
2007-08
|
18.95
|
|
2008-09
|
20.00
|
|
2009-10
|
21.10
|
|
2014-15
|
26.90
|
Market Structure
|
Market Segmentation
|
|
Segment
|
Share (%)
|
|
Organised
|
15
|
|
Informal
|
85
|
|
North
|
35
|
|
East
|
10
|
|
West
|
30
|
|
South
|
25
|
Lead Players
Modern Foods,Britannia Inds are the lead players in biscuit in the market.
|
Market Growth Rates
|
|
1990-91 - 1996-97
|
5.4%
|
|
1996-97 - 2001-02
|
7.9%
|
|
2001-02 - 2006-07
|
6.9%
|
|
2004-05 - 2009-10
|
6.0%
|
|
2009-10 - 2014-15
|
5.0%
|
|
Sensitivity Coefficient
|
5.6%
|
|
Product Variation
|
|
Segment
|
Share (%)
|
|
Milk Bread
|
85
|
|
Brown Bread
|
10
|
|
Fruity
|
3
|
|
Nutritional and other specialty
|
2
|
Leading Brands
Britannia, Modern, Bakeman Sujana, Premium Bake, Whyte Kollar, Ovenfresh, Premium Bake, Gardema are the leading brands in biscuits.
II. Chocolates
The chocolates market is estimated at around 33,000 tonnes valued at approximately Rs 8.0 billion. The counter market is estimated at about nearly Rs 2.5 to 3.5 bn and the rest is made up of chocolate bars. Chocolates make up less than a fourth of the sweet-tooth products including sugar-boiled confectionery, mints and chewing gums. Sugar confectionery is by far the largest segment. To push sales, chocolate majors have been targeting adult audiences. Chocolates are being presented as snack food for the new target audiences. Another strategy sought was the introduction of smaller editions.
Although the players resorted to very aggressive promotional drives, the overall penetration levels in 1999 and 2000 did not register any significant increase. Perhaps, the increases by 5% to 15% in selling prices due to increase in cocoa prices caused the stagnation.
After the worm controversy in October 2003, there was a meltdown in chocolate sales. Cadbury India appears to be on a recovery path. The company, which had lost its market share by about 4% in January 2004, regained its market position in May 2004 with a market share of about 70%. However, the company's net profit for 2003 declined by 37% compared to 21% increase in the preceding year. The industry, nevertheless, is growing at almost 11.5%.
While Cadbury leads in both the segments of the chocolates market, Nestle is the other major player. Amul and Campco (producing for Amul) have, however, managed to corner significant shares of the market. Cadbury has actually become the generic name for chocolates in India. Cadbury with its Dairy Milk, Five Star, Milk Treat, Eclairs, Golden, is ruling the roost. It proposed to introduce a host of its global offerings like Flake, Timeout, Wispa, Caramel, Fuse and Cherry Ripe into the Indian market. Cadbury dominates the chocolate segment with a share of around 70%. In chocolate-based drinks, it claims nearly 50% of the market. Cadbury India's market share in cocoa-based products is 35%, with Dairy Milk brand alone accounting for 29%. Perk and Five Star account for another 20%. Cadbury derives 76% of its revenues from chocolates and other confectionery sales.
Nestle India registered a significant growth due to a spurt in exports at 11% with turnover of Rs 21.54 bn in 2003-04. The spurt is attributed to a recovery in coffee exports to Russia. In the domestic market, Nestle India has been deriving its revenues from five products baskets-coffee (Nescafe Select, Sunrise); milk products (Milkmaid condensed milk and ready mixes, Coffeemate coffee creamer, Everyday dairy whitener); foods for infants include Cerelac, Nestum, Lactogen; chocolates, confectionery and malted beverages like Milo, Kitkat, Charge, Munch, Polo; and food products include Maggi noodles, soups. The recovery in exports and price increases in chocolates has helped Nestle record a healthy growth in profits of 26% at Rs 2.62 billion. Nestles' chocolate portfolio of Kitkat, Munch and Charge has slowed down significantly. The company is going into new areas like liquid milk, bottled water and biscuits. The foray into biscuits is through the joint venture Excelsia Foods. Nestle was planning to end its company's production facility in Karnataka. The Puttur factory manufactured around 3000 tonnes of finished products and around 2000 tonnes of semi-finished products annually. Britannia launched two new flavours of Chekkers-orange and black currant. Philip Morris's food subsidiary Kraft Jacob Suchard, registered in India as KJS India launched its global brand Milka chocolates.
Chocolates
|
Demand: Past & Future
|
|
Year
|
th MT
|
|
1990-91
|
10.5
|
|
1991-92
|
11.3
|
|
1992-93
|
12.5
|
|
1993-94
|
11
|
|
1994-95
|
13.2
|
|
1995-96
|
14.4
|
|
1996-97
|
15.7
|
|
1997-98
|
17.1
|
|
1998-99
|
18.6
|
|
1999-00
|
20.3
|
|
2000-01
|
22.1
|
|
2001-02
|
24
|
|
2002-03
|
30
|
|
2003-04
|
32.7
|
|
2004-05
|
35.5
|
|
2005-06
|
38.4
|
|
2006-07
|
41.3
|
|
2007-08
|
44.2
|
|
2008-09
|
47.2
|
|
2009-10
|
50.2
|
|
2014-15
|
67.2
|
Market Structure
|
Market Segmentation
|
|
Segment
|
Share (%)
|
|
2 to 8 years old
|
16
|
|
8 to 25 years old
|
53
|
|
25 to 54 years old
|
22
|
|
Over 55 years old
|
7
|
|
North
|
35
|
|
East
|
12
|
|
West
|
33
|
|
South
|
20
|
|
Market Growth Rates
|
|
1990-91 - 1996-97
|
6.9%
|
|
1996-97 - 2001-02
|
8.9%
|
|
2001-02 - 2006-07
|
11.5%
|
|
2004-05 - 2009-10
|
7.2%
|
|
2009-10 - 2014-15
|
6.0%
|
|
Sensitivity Coefficient
|
7.8%
|
|
Product Variation
|
|
Segment
|
Share (%)
|
|
Moulded Chocolates
|
50
|
|
Countline bars
|
33
|
|
Sugar panned
|
13
|
|
Choco panned
|
4
|
|
Lead Players
|
|
Company
|
Share (%)
|
|
Cadbury's
|
68
|
|
Nestle
|
22
|
|
Amul
|
8
|
|
Lotus
|
|
Leading Brands
5-Star, Gems, Eclairs, KitKat, Dairy Milk, Perk, Break, Relish, Amul, Butter Scotch, Fruit and Nuts, Tiffins, Nutties, Milk Treat, Gollum.
|
Demand: Past and Future
|
|
Year
|
MT
|
|
1990-91
|
255
|
|
1991-92
|
268
|
|
1992-93
|
280
|
|
1993-94
|
294
|
|
1994-95
|
310
|
|
1995-96
|
320
|
|
1996-97
|
345
|
|
1997-98
|
375
|
|
1998-99
|
405
|
|
1999-00
|
435
|
|
2000-01
|
470
|
|
2001-02
|
505
|
|
2002-03
|
535
|
|
2003-04
|
570
|
|
2004-05
|
605
|
|
2005-06
|
640
|
|
2006-07
|
685
|
|
2007-08
|
730
|
|
2008-09
|
780
|
|
2009-10
|
830
|
|
2014-15
|
1165
|
Snacks & Fun foods
|
Demand: Past & Future
|
|
Year
|
Rs bn
|
|
1990-91
|
16.6
|
|
1991-92
|
18.1
|
|
1992-93
|
18.6
|
|
1993-94
|
19.5
|
|
1994-95
|
20.5
|
|
1995-96
|
21.5
|
|
1996-97
|
22.6
|
|
1997-98
|
23.7
|
|
1998-99
|
24.9
|
|
1999-00
|
26.15
|
|
2000-01
|
27.5
|
|
2001-02
|
28.85
|
|
2002-03
|
30
|
|
2003-04
|
31.5
|
|
2004-05
|
33.2
|
|
2005-06
|
35
|
|
2006-07
|
37
|
|
2007-08
|
39.25
|
|
2008-09
|
41.75
|
|
2009-10
|
44.5
|
|
2014-15
|
62.5
|
|
Market Growth Rates
|
|
|
Snacks & Fun-foods
|
Potato Chips/ Namkeens
|
|
1990-91 - 1996-97
|
5.3%
|
5.2%
|
|
1996-97 - 2001-02
|
5%
|
7.9%
|
|
2001-02 - 2006-07
|
5.1%
|
6.3%
|
|
2004-05 - 2009-10
|
6%
|
6.5%
|
|
2009-10 - 2014-15
|
7%
|
7.0%
|
|
Sensitivity Coefficient
|
|
Potato Chips / Namkeens
|
8.6%
|
|
Snacks and Fun-foods
|
9.5%
|
|
Lead Players
|
|
Company
|
Share (%)
|
|
Potato chips (branded)
|
|
|
Pepsi Foods
|
40
|
|
SM Foods
|
22
|
|
MTR Foods
|
18
|
|
ITC Foods
|
10
|
|
Speedway
|
10
|
|
Market Segmentation
|
|
Segment
|
Share (%)
|
|
North
|
58
|
|
East
|
8
|
|
West
|
24
|
|
South
|
10
|
|
Namkeens
|
|
|
Branded
|
22
|
|
Local producers
|
85
|
|
Snack mixes
|
|
Others
|
Leading Brands
Lay, Kurkure, Uncle Chipps, Lehar Namkeen, Bischips, Star Nuts, Crispies, Peppy Soya wheels, Ruffles, Haldirams, Fun Flips, Cheetos are the leading snacks brands in the market. |